714-227-3211                 LUIS@ESSENTIALIMG.COM  


             KEYNOTES                   WORKSHOPS               SEMINARS
                  Duration: Keynote 20 – 40 minutes / Workshop 60 – 90 minutes / Seminars 4 – 6 hours

Personal branding is a person’s ability to create and maintain perceptions and expectations about themselves in the eyes of others. Dressing for success and communicating effectively are the building blocks to success in business. Learning to leverage a great image online and in person is the key to establishing productive relationships. In this workshop, you will learn how to look the part, sound the part, and how to market yourself like a great product!

 Key Learnings:

  • The psychology behind first impressions
  • Marketing yourself like a high-value product
  • Why being a great communicator will set you apart from the crowd
  • Managing your brand consistency in a social media-driven world  

SOCIAL MEDIA – How To Maximize A Positive Online Presence
Your iID - internet identity – is often what many people and job recruiters see before they ever get to meet you in person. In other words, their first impression of you is your digital persona or your iID. Having a positive online presence that reinforces your Personal Brand will open many doors – personally and professionally. Making a wrong first impression will close doors you never even knew existed.

Key Learnings:

  • The Ten Rules for Social Media
  • You are the brand 24/7
  • Expanding your Personal Brand through video
  • Professional Networking and Social Media

It has been said that public speaking is the #1 fear in the world. Whether you like it or not, anytime you open your mouth to speak - to one person or a thousand - you are engaged in public speaking. Much of your professional success depends in your ability to communicate clearly, succinctly, and effectively. In this workshop, you will learn the basic building blocks to becoming an outstanding communicator.

 Key Learnings:

  • Crafting a message
  • Story telling
  • Body language
  • Owning the stage