714-227-3211                 LUIS@ESSENTIALIMG.COM  


"The two most important days in your life are the day you were born, and the day you find out why."

- Mark Twain

My passion for Personal Branding was obvious from a very young age. I was the kid who always wore a suit and tie to school all the way from the first grade and into college. Having been raised in South America by parents who were very image conscious, then importance of being purposeful about managing my brand was drilled into my head early on. 

My father was a well-educated civil engineer who worked for the government of the United States and travelled the world designing highways and bridges. My mother was a professional corporate wife. Back in those days, she didn't attend college; instead, she went to a German finishing school. So, yes, my parents were very image conscious. You could say it's in my blood.

Over the years I learned everything I could in areas such as fashion, public speaking, professional networking, image, photography, and all things branding. I have always been aware of my eye for detail and my ability to see things that may not be readily obvious to most people.

Bottom line: packaging yourself matters. It matters in all areas of your life and I can help you craft an image that will be sought-after by friends, family, colleagues, and employers.